5G is The Top Smartphone Purchase Consideration Of Emerging India: Oppo Survey
Published on February 26, 2021
OPPO, a leading global smart device brand, recently conducted a survey across India to understand their experience and inspiration behind OPPO Reno5 Pro. The findings based on the responses of over 1800 respondents revealed 5G as a top considered feature for users looking to buy their devices. The survey also highlighted that 5G feature is also gaining popularity among the buyers from the tier II and III cities of emerging India and was the primary reason for 57.8% of respondents to pick the Reno5 Pro device.
This growth in demand for 5G enabled devices as it will be the key consideration to feed the rise of consumption of content among users is an indication of digital readiness of Indian users. Citizens from towns like Halol, Raiganj, Chikhli, Ongole, Rajula and others mentioned 5G as their top reason for opting Reno5 Pro followed by fast charging.
The findings also stress on the role of more innovations in the field of camera and video feature as revealed that camera and videography are the most used features by the consumers. 69.6% of the respondents mentioned that they use videography feature of their smartphone very frequently, to capture their special moments. Infact, 81.6% of respondents chose AI Videography feature as their favorite in Reno5 Pro as it enhanced their smartphone experience, followed by battery, performance, display, and processor. Four out of five respondents agree that device has immensely improved their lowlight videography experience.
Contextualising the survey findings, Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “This is yet another testimony to the great response we have received for our latest Reno5 Pro. The AI-highlight videography feature and 5G-enablement have proved to be the key features for the success of this product. These findings have proven to be an impetus for OPPO to continue working bringing ground-breaking technology and enhance the user experience for our customers.”
Interestingly, the survey highlighted that youngsters between the age of 18-25 are opting for 5G devices followed by good camera features wherein people above 35 years consider aspects like processor, performance more while deciding. This only proves that 5G is certainly the future.
Additional survey highlights:
- Citizens of Brahmapur in Odisha liked the strong charging feature the most while Chikhli in Gujrat preferred the Reno Glow design
- Bihar achieved higher growth rate for the sale of Reno5 Pro 5G than Mumbai.
- In Mumbai, astral Blue is most preferred by male while black is favourite for female
- 74.5% people mentioned that they use Camera feature the most in the smartphone.
- Respondents from Rajkot liked the Camera & Videography the most while people at Ahmedabad preferred it for its design.
- 4 out of every 5 respondents have been a Reno user and will continue using it
Launched in January 2021, Reno5 Pro 5G has received an overwhelming response from its users. has broken the sale record set by its last predecessor Reno4 Pro. In the launch week of its first sale, Reno5 Pro 5G has witnessed 91% growth across platforms. The OPPO Reno5 Pro 5G is available in 8+128GB model in Astral Blue and Starry Black color variants priced at INR 35,990 across all mainline retailers as well on Flipkart.