Saturday, October 12, 2024
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A Taco Bell AI is either the best idea of the 21st century or one that’s going to make you question your choices



The voice taking your order for a Doritos Locos taco at the Taco Bell drive-thru might belong to an AI server. Taco Bell parent company Yum! Brands is spreading its voice AI feature to hundreds of new locations across the U.S. The Mexican food chain has found early success with embedding AI in its drive-thrus, and the company has designs on going global with the technology at its other restaurants, including KFC.

More than a hundred Taco Bell drive-thrus in 13 states already employ AI to take orders from drivers. The response has been positive enough to warrant a major push by executives to reach hundreds more by the end of the year. The idea is to improve and streamline operations behind the scenes. The kitchen gets less chaotic when there isn’t someone at the microphone, and employees can focus on cooking and other tasks, only taking orders when the AI is overwhelmed. 



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