Friday, December 3, 2021

Amazon Launches £29.99 Fire TV Stick Lite & All-New Fire TV Stick

Amazon announced an all-new Fire TV Stick at its hardware event held 24 September, along with a cheaper the Fire TV Stick Lite. Both devices are available to pre-order now and will start shipping next week.

The Lite option supports full HD streaming on Fire TV and features a new Alexa Voice Remote Lite for voice navigation.

Both the new Fire TV Stick and Fire TV Stick Lite headline with 50% more power than the previous Fire TV Stick. Internally, a 1.7Ghz quad-core processor enables faster streaming at 1080p at 60fps on the new Fire TV Stick.

Customers can also expect 5GHz Wi-Fi support for a more reliable connection on the new Fire TV Stick, which will also consume 50% less energy than the previous generation.

Fire TV Stick

Also at the core of Amazon’s upgrades is a redesigned user experience that’s aimed to “offer a more intuitive, simple, and customized experience”, according to Amazon – which includes smoother Alexa Voice navigation.

As for the interface, the Main Menu will now be centred on the screen for easier content navigation, while a new “Find” feature will make it easier for viewers to discover new shows and films.

Fire TV Home Experience

How much does the Fire TV Stick and Fire TV Stick Lite cost?

The Lite version costs £29.99/US$29.99 while the new Fire TV Stick costs £39.99/$39.99, making it £10/$10 cheaper than the Fire TV Stick 4K Ultra HD. 

With Amazon’s Prime Day event expected next month, we anticipate Prime members may be privy to discounts, though Amazon has not revealed such plans.

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The new Fire TV Sticks will also be available to buy from Argos, Currys PC World, Very, Littlewoods, and Tesco.

Last generation Fire TV Stick now discontinued

The new Fire TV Stick will replace the non-4K version of the Fire TV Stick, which is no longer being listed on Amazon.

Earlier this week, the older version appeared as ‘Currently unavailable’ on Amazon’s website, which is usually how Amazon phases out older models before a launch.

Amazon Fire TV Stick Lite

The last-gen Fire TV Stick launched in 2019 (read our review) and cost £39.99/$49.99. While Amazon isn’t offering it on its site, it is still available from other retailers, so we expect seeing it on clearance soon.

Google is also about to launch new smart home kit including a Chromecast which runs Android TV.


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