(Pocket-lint) – How many times have you downloaded an app to try it, only to be forced to agree to a three-day trial, which is followed by $7.99-per-week subscription charges unless you remember to cancel? It happens all the time, but thankfully, Apple might soon put a stop to it.
The company is reportedly rejecting apps with extreme in-app purchase prices. An email Apple recently sent to app developer Ilia Kukharev (via Apple Insider) noted that Apple’s reviewers won’t approve apps that are “clear rip-offs”. Apple cited Section 3 of the App Store Review guidelines, which clarifies reviewers can “reject expensive apps that try to cheat users with irrationally high prices”.
Now confirmed: Apple is rejecting apps with irrationally high prices for in-apps and subscriptions.
You have to explain why are you charging like $7.99 per week. Because of using 3rd-party paid services, or something similar.
— ilia kukharev (@ilyakuh) February 19, 2021
This policy has existed for some time, but Apple hasn’t always enforced it.
Several posts in the Apple Developer Forums indicate Apple is finally being more stringent, with developers claiming their apps have been rejected for trying to charge as much as $39.99 per month. Apple also told 9to5Mac it’s committed to keeping the App Store a safe place to discover and download apps.
For a look at the best apps available in the app store, none of which cost exorbitant amounts to actually use, refer to Pocket-lint’s guide here.
Writing by Maggie Tillman.