Apple Music has launched Behind The Songs, a dedicated hub to spotlight songwriters, producers, publishers and session musicians.
The hub is divided into playlists including Songbook and Behind The Boards, original content like Lyrics To Live By and a Song Stories video series, as well as editorial features, lyrical analysis, and promotions with the service.
Other categories within the hub include Legendary Songwriters, Great Producers, Artists Who Write, Today’s Best Songwriters, Great Session Musicians and The Stories Behind the Songs.
At launch among those profiled were Nile Rodgers of Chic, Love Junkies, Finneas, Benny Blanco, Taylor Swift, Ryan Tedder and Charli XCX, Dua Lipa, Lizzo, Sam Smith and Bastille, and legends Bob Dylan, Joni Mitchell, Bruce Springsteen, Paul McCartney and Barry Gibb.
Nile Rodgers also hosts the Apple Music radio show Deep Hidden Meaning, dedicated to songwriters and the stories behind their songs.
He said: “Apple Music has, above all, continued to invest deeply in the songwriting community and its various components, and ‘Behind the Songs’ is a new place we can call home.
“I’ve loved bringing the stories of today’s most inspiring songwriters to life on my Deep Hidden Meaning radio show, and Apple Music been able to spotlight the best of what’s next with their resolute support of The Ivors Academy and the Rising Star Award.”
The Ivors Academy, which represents and promotes the UK and Ireland’s songwriters and composers, signed a three-year deal in 2019 with Apple to raise awareness of its members.
Earlier this month Spotify launched its own platform for songwriters and producers called Noteable, and in December, introduced a Songwriters Hub centred on its Written By playlist series.