Apple TV Plus occupies a weird role in my streaming service rolodex. Unlike anything I subscribe to, I’ve been a member since it launched. And unlike any other service I watch, I’ve never paid for Apple TV Plus. And I’m far from the only one.

Famously, Apple gave a free one-year free trial for those who bought an iPhone, iPad, Apple TV or Mac around the time of its service’s launch in November 2019. Then, quietly, Apple extended those free trials from November 2020 to February 2021. And then, oops … Apple did it again, crossing out February and writing in July.



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