Mercedes-Benz has revealed an ambitious plan to go all-electric by 2030 “where market conditions” allow.
Accelerating a number of targets revealed in its earlier ‘Ambition 2039’ strategy, the firm will now offer a battery-electric vehicle in all segments from 2022, and in 2025 will offer an EV option for all its models.
Following the launch of the new MMA EV architecture for small vehicles in 2024, all Mercedes platforms developed will be EV-only, and in 2025 it will launch three all-new architectures catering to its entire portfolio.
The new MB.EA platform will underpin medium and large passenger vehicles, such as SUVs, AMG.EA will – as the name suggests – be developed by Mercedes’ in-house performance division for future electric sports cars, while the Van.EA platform will be used for light commercial vehicles (LCVs).
Long-range plug-in hybrid models like the new C300e – which has a claimed EV range of 62 miles – will continue to play an important role in the brand’s product strategy, it said, but “more and more customers are switching” to pure EVs, so it has accelerated its transition to support the shift.
CEO Ola Kallenius said: “The EV shift is picking up speed – especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade.
“This step marks a profound reallocation of capital. By managing this faster transformation while safeguarding our profitability targets, we will ensure the enduring success of Mercedes-Benz. Thanks to our highly qualified and motivated workforce, I am convinced that we will be successful in this exciting new era.”
As part of the plan, Mercedes-Benz has committed more than €40 billion (£34.3 billion) to the development of new electric vehicles.
Following the 2021 launch of the EQA, EQB, EQS and EQV, Mercedes will launch the new EQE saloon, EQE SUV and EQS SUV in 2022, giving it a total of eight full-EVs in the passenger car segment.
Two new versions of the EQS saloon are also due imminently: an AMG-badged performance option and a Maybach luxury range-topper.
To support this rapid EV expansion, Mercedes has committed to building eight new battery ‘gigafactories’ worldwide, one of which will be in the US, along with four in Europe, for a total production capacity of 200GWh. This expansion, Mercedes said, comes in addition to existing plans for “nine plants dedicated to building battery systems”.
One of the European sites will be developed with an as-yet unnamed technical partner. Mercedes has promised to reveal further details when the deal is officially signed off.
Full story to come.