Flipkart, India’s homegrown e-commerce marketplace, has introduced a unique ‘Flipkart SmartPack’ offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting January 17, 2021, consumers can purchase a brand new smartphone on the Flipkart app with a 100% money-back guarantee.
This launch comes at a time when customers across the country are seeking economical smartphone upgrades that help them access important services from education to healthcare and entertainment. It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier 3+ regions alike.
Leveraging its valuable ecosystem partnerships with leading smartphone brands and service partners, Flipkart has created this industry-first offering that is equally relevant and affordable. With this introduction, Flipkart is helping people reimagine smartphone ownership – in a world where smartphones are the new essentials in our lives.
Speaking about the launch of Flipkart SmartPack, Aditya Soni – Senior Director, Mobiles, Flipkart, said, “Today, the smartphone has become one of the most important gadgets to us. Our lives have changed so much this past year and the smartphone has become the go-to resource for a host of growing requirements from entertainment to healthcare services. In line with our consistent effort to solve every consumer need, we are delighted to partner with leading brands and service providers for the launch of Flipkart SmartPack. This is yet another step in our commitment to expand our portfolio of value-added services for consumers by bundling new smartphones with some of the most popular premium services and making them available at affordable prices. We believe this launch will add a new positive perspective to smartphone ownership.”
Customers can choose from a range of SmartPacks which include in-app services from SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live and Practo Plus, among others. They can avail the SmartPack of their choice on most smartphone models in the Rs6,000-17,000 price range, across popular brands like realme, POCO, Samsung, Redmi, Motorola, Infinix, OPPO, Vivo and more. Customers will also be able to avail a wide range of offers from fashion and hospitality brands as part of their SmartPack.
Speaking about the collaboration with Flipkart for the launch of SmartPack, a Zee5 spokesperson said, “This unique, first-of-its-kind partnership will help us tap into Flipkart’s vast consumer base, potentially opening up new cohorts for us to engage with. The partnership further strengthens our already robust distribution network in both metros and tier 3+ markets, reinforcing our regional growth and expansion strategy.
This unique customized service also takes us one step closer to making ZEE5 one of the most accessible platforms in the country. The integration will enable Flipkart consumers to access the vast expanse of ZEE5’s content library and will help keep them engaged and entertained on their new mobile devices. Needless to say, we’re excited to offer them an unmatched viewing experience, something our regular ZEE5 consumers are already accustomed to, hoping to turn all potential new on-boards into loyalists in due course of time.”
“We are excited to partner with Flipkart on this initiative that attempts to rethink smartphone ownership for the value-conscious customer. SmartPack users get access to zomato pro, an all-encompassing membership that unlocks amazing privileges and discounts at 25,000+ restaurants across dining out and delivery,” says Sukriti Sachdeva – Global head, zomato pro All services in the SmartPacks are offered at the same or lower price as the monthly packs offered by the respective service providers on their platforms, exclusive of their discounts.