Flipkart on Wednesday launched a new service in India that is aimed at making purchasing smartphones in India easier. The new service called the ‘Flipkart SmartPack’ enables millions of Indians to purchase new smartphones in an affordable way by paying for a SmartPack subscription starting January 17, 2021.

Flipkart says that consumers can purchase a brand new smartphone on the Flipkart app with a 100% money-back guarantee.

Customers can choose from a range of SmartPacks which include in-app services from SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live and Practo Plus, among others. They can also avail the SmartPack of their choice on most smartphone models in the 6,000-17,000 price range across popular brands such as Realme, Poco, Samsung, Redmi, Motorola, Infinix, Oppo and Vivo. Flipkart customers will also be able to avail a wide range of offers from fashion and hospitality brands as part of their SmartPack.

All services in the SmartPacks are offered at the same or lower price as the monthly packs offered by the respective service providers on their platforms, exclusive of their discounts.

Flipkart SmartPack
Flipkart SmartPack (Flipkart)

It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier 3+ regions alike.

“In line with our consistent effort to solve every consumer need, we are delighted to partner with leading brands and service providers for the launch of Flipkart SmartPack. This is yet another step in our commitment to expand our portfolio of value-added services for consumers by bundling new smartphones with some of the most popular premium services and making them available at affordable prices. We believe this launch will add a new positive perspective to smartphone ownership,” Aditya Soni – Senior Director, Mobiles, Flipkart, said on the occasion.

“We are excited to partner with Flipkart on this initiative that attempts to rethink smartphone ownership for the value-conscious customer. SmartPack users get access to Zomato Pro, an all-encompassing membership that unlocks amazing privileges and discounts at 25,000+ restaurants across dining out and delivery,” says Sukriti Sachdeva – Global head, Zomato Pro added.



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