Sunday, August 1, 2021

Get ready to see ads on Instagram Reels

The moment TikTok was banned in India, Facebook saw an opportunity and introduced its clone in the form of Instagram Reels. This new video format borrowed all the recipes from TikTok – vertically scrolling and with engaging content.

Now Facebook has announced that it will launch ads on Reels globally to monetize the new platform. These ads will be vertically oriented and will be a maximum of 30 seconds long. Further, users will be able to like, comment and interact with these ads as they would do with a regular reel. Though the advertisements will carry a disclaimer at the bottom to separate themselves from organic content.


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