Do you own a small business? Are you an upcoming influencer? Then surely you want your presence to be felt on Google. Apart from waiting for people to write about you and hoping that your social media pages show up in search results, there is also one other thing that you can do, and that is to create your own Google profile card.
Your Google profile card will help you get discovered online every time someone searches for your name. Let’s dive into it.
What is a Google profile card?
Have you ever searched for someone and found their name along with and other relevant information show up in your search in a compact form at the top of the page? Profile cards are exactly that. You can make your presence felt online by filling out your profile card on Google.
After you have created your profile card, anytime somebody searches for you, he/she will be shown your profile card at the top of their search results. This will make it easier for them to avail of your services as well as acquire all the information they need about you.
Subsequently, you can also use your profile card to monitor the amount of information that is going public and curb down on details that you do not want to be public.
But there are still a few bare minimum details that you will be required to fill out in order to make your own Google profile card. Wondering how to get started? Read on.
You will need a few things before you get started with your Google profile card. These mainly include:
- A Google Account
- A PC or mobile device
Now make sure that you either have a mobile browser installed on your device, or go ahead and download the ‘Google Search’ app from your desired marketplace.
Enable Search Activity
Once you have set up your browser/Google app, go to settings and make sure that ‘Web & App activity’ is turned on. If you are unaware of this setting then follow this simple guide to turn it on.
Note: Make sure that you are signed in to your Google account on the device before you proceed any further.
Using the browser on your PC or mobile device
Step 1: Open your browser and visit ‘Google.com’.
Step 2: Tap on the menu icon in the top left-hand corner and select ‘Search activity’.
Step 3: You will now see a page that has ‘Web & App Activity’ as the top option. Tap on it and turn on the toggle switch that you find on the webpage.
Note: If the page says ‘Web & App Activity is on’ then you do not need to follow Step 3.
Using the Google Search app
Step 1: Open the Google search app on your device and tap on ‘More’ in the bottom right corner of the screen.
Step 2: Select ‘Search activity’ and wait for the web page to open.
Step 3: Tap on the tab that is titled ‘Web & App Activity’ and make sure the toggle on the next page is turned on. If not then turn it on by sliding to the right.
Web & App Activity should now be turned on, on your mobile device.
Note: Having a mobile device is a necessity as Google does not support the creation of profile cards on desktop browsers yet.
How to create a profile card on Google?
To create your own profile card, follow this step by step guide. Make sure that you have fulfilled all the requirements before proceeding any further.
Step 1: Open the Google search app or visit this page in your mobile browser.
Step 2: Search for your name on Google and tap on ‘Add yourself to Google’ at the top of your search results.
Note; If this option is not available for you, then you cannot create a profile card right now. As this is not available for all users right now, it’s fine if you don’t see the option. Wait until Google enabled this for your ID.
Step 3: You will now be taken to a new web page. Tap on ‘Get started’ and start creating your profile.
Note: Google has minimum requirements before your profile card can be approved for search results. Filling out your name, location, occupation, and summary is mandatory for your profile card to go live.
Step 4: Once you have filled out all the relevant details, tap on ‘Preview’ at the bottom of your screen to get a visual of how your profile will look in search results.
Step 5: Once you are satisfied with your profile card, you can hit the ‘Submit’ button.
What information should you add to your profile card?
You should add all the relevant information about yourself that you would like to be public. You can add your occupation, achievements, merits, profiles and more. Make sure that the information is relevant to you and does not violate Google’s content policies.
To summarize, Google will not make your profile card go live if you are sharing misleading information, hiding your identity or providing wrong details in certain sections of your profile. You will be notified for the first few times if you violate Google’s content policy.
You will be allowed to make the necessary changes and submit your profile card again. But if you end up violating their terms and conditions more than once, then Google might end up revoking your access to profile card creation.
What should you not include in your profile card?
There are a few things that you should avoid in order to keep in line with Google’s content policy. Below we have listed some of the don’ts that you should definitely comply with to ensure proper publication of your Google profile card.
- Do not include fake or misleading information about yourself.
- Do not assign third party photos as your profile image. Your profile image should be a photo of yourself.
- Do not represent any third party organization using your profile card.
- Do not try to advertise products or services through your profile card.
- Do not mention or attack other individuals using your profile card.
- Do not mention or attack other organizations using your profile card.
- Do not mention or attack other groups or religious organizations using your profile card.
- Do not mention or attack other events/real-world issues using your profile card.
- Do not promote hate towards any individual or organization.
- Do not hurt religious sentiments.
- Do not include derogatory statements about third parties.
- Do not use comparative statements with other individuals or organizations in order to promote yourself.
- Do not use profane or vulgar language in your profile.
- Do not violate any copyrights or property rights of other individuals.
- Do not use images/quotes that are not intended for your own use.
Can I promote myself or my business?
Short Answer: No
Long Answer: Google’s content policy allows you to state your occupation as well as any other services that you may offer in your profile section. But advertising yourself as a provider or promoting your own services is strictly prohibited using Google profile cards.
Use of tags and words like ‘best’, ‘cheapest’ or ‘the only’ will surely get you flagged by Google and you should definitely avoid it.
We hope our guide helped you understand more about Google profile cards. What did you think about them? Do you plan on creating your own profile card? Share your thoughts with us in the comments section below.