Whether your business is just starting out or a well-established name, communication with your customers is key. You know how important it is to be available to your customers when they need you the most.
So, when it comes to contacting your business, your customers want peace of mind that they get in touch with you without incurring any massive charges, no matter what the reason. Here are some of the ways you can save your customers money when they contact your business.
Give Your Customers Options
In today’s digital world, businesses are expected to have some form of an online presence. Not only can online communication methods such as email and social media provide customers with an instant response, it can also help you answer general questions and common queries.
Inc.com recommend making yourself available on whatever channels your customers choose to communicate with. It’s likely a lot of your customers use email and, with email not costing your customers a penny, it’s a good idea to have a company email address they can contact.
The Power of the Telephone
However, even in the digital world, it’s important not to underestimate the power of the telephone. Despite the digital revolution, the telephone has stood the test of time and still remains a valuable communication tool in the eyes of customers.
According to a study reported by the Harvard Business Review, 59% of people call businesses for a quick answer while 57% want to speak to a real person. While automated messages can be useful and convenient, phone calls build good customer relationships and trust. Complex problems can also be quickly resolved over the phone because customers can explain their problem in detail and avoid long email threads.
Of course, just because the telephone remains popular amongst customers, if they are going to receive a charge for calling your business, it can put them off, particularly if they fear long wait times. However, with freephone numbers, your business foots the bill for all the calls received – making it free for customers to call you.
Freephone numbers are prefixed with 0800 or 0808 and completely free to call from a landline or mobile. They’re also easy to set up –you can buy 0800 and 0808 phone numbers from companies like Planet Numbers – with the option to customise your number so customers can easily remember it.
Why opt for a Freephone Number
The biggest benefit of freephone numbers is that it doesn’t cost your customers to contact you. Not only is this easier for customers but it can be a great marketing tool for your business. Though your business will incur call charges, having a freephone number can encourage more potential customers and clients to get in touch all because it’s free for them.
Having a freephone number also communicates to your customers that customer service is a priority to your business and gives a positive impression of your company. Customers are likely to trust a freephone number and it can even enhance your business’s image, making you appear more professional.