Despite a quasi sales ban in the U.S., Huawei retained the number 2 position of the global smartphone market last quarter, according to the latest estimates from IDC.
During the third quarter of 2018, smartphone vendors shipped a total of 355.2 million units, a 6% drop from last year, and the 4th consecutive quarter of year-over-year decline for the global smartphone market.
Although Samsung is still the clear market leader with 20.3% of total shipments, sales declined 13.4% year over year with 72.2 million units shipped.
The South Korean conglomerate continues to feel pressure from its lack of presence in China, the world’s largest single market for smartphones which accounts for roughly 1/3 of global shipments, and tough competition in growing markets like India and Indonesia from rapidly growing Chinese brands like Xiaomi, Oppo, and Vivo.
As shoppers are quickly gearing up to the holiday season, Samsung’s lineup (Galaxy S9 and Note 9) appears less exciting than the latest new flagship devices from Apple (iPhone XS Max and XR), Huawei (Mate 20 series) or OnePlus (6T).
For the second straight quarter, Huawei landed the #2 spot, shipping 52 million handsets, grabbing 14.6% of the overall smartphone market, driven by sales of its high-end P20 series and its Honor brand which primarily targets online-savvy younger customers.
The recent launch of Huawei’s Mate 20 series – the Mate 20 Pro being one of the very best Android phones of 2018, if not the best – is sure to ignite a fierce competition with Apple this holiday season at the high-end of the market.
Finally, Apple’s third quarter shipments totaled 46.9 million units, up 0.5% from last year and included just 10 days of iPhone XS and XS Max sales but no iPhone XR sales. However, in its latest earnings call on Thursday, the Cupertino-based tech giant offered a disappointing outlook for the current holiday quarter, hinting at a softer-than-expected sales for its ever more expensive new iPhones.
Atherton Research’s Take
Despite a fierce competitive smartphone market this holiday season, we expect, for the first time ever, that Huawei will remain second in worldwide shipments for the full year of 2018 and reach the top spot in the next 2-3 years.
Below are the shipment units, market share and year-over-year growth for the world’s gaintop 5 smartphone companies.
|Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2018 (shipments in millions of units)|
|Company||3Q18 Shipment Volumes||3Q18 Market Share||3Q17 Shipment Volumes||3Q17 Market Share||3Q18/3Q17 Change|
|Source: IDC Quarterly Mobile Phone Tracker, November 1, 2018|