JBL on Thursday introduced a new lineup of sound bars, amplifiers, and other audio accessories that work with — or rival — Apple products.

Ahead of the all-virtual CES 2021 conference, the audio company debuted a host of new hardware at its “Harman Explore” virtual event celebrating 75 years since JBL’s founding. The new hardware includes some models that work with AirPlay 2 and other streaming platforms.

That includes the JBL Bar 5.0 MultiBeam. The $399.95 sound bar is equipped with four passive radiators and Harman’s MultiBeam technology for a surround-sound experience. It’ll become available in the spring.

The JBL Bar 5.0 features Harman's MultiBeam technology and support for AirPlay 2.

The JBL Bar 5.0 features Harman’s MultiBeam technology and support for AirPlay 2.

JBL also introduced a vintage-inspired integrated amplifier. The SA750, priced at $3,000, supports AirPlay 2, Alexa, and other modern technologies while providing amplified sound for “incredibly detail and accuracy.” The company says it’ll start shipping in April.

With AirPlay 2 on both devices, users will be able to use them in conjunction with devices like HomePod or Apple TV. They’ll also be compatible with Siri for voice-enabled playback control.

The new JBL Live Pro earbuds sport active noise cancellation and an

The new JBL Live Pro earbuds sport active noise cancellation and an “ambient” mode.

Additionally, JBL unveiled a pair of wireless earbuds dubbed the JBL Live Pro+. With adaptive noise cancellation and an “ambient” noise, the headphones compete head-to-head with Apple’s own AirPods Pro. They’ll be priced at $179.95 and will be available to order on March 14, 2021.



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