Apple’s upcoming iPhone comes at an unprecedented time for the technology giant, after disruption to its supply chain amid the global coronavirus pandemic.
The iPhone 12 – the rumoured name for the new phone – will succeed the iPhone 11 and iPhone 11 Pro as the flagship smartphone in Apple’s line up.
The new device is expected to come with changes to Face ID, improved camera and screen technology and a much bigger battery. It is also expected to come with 5G – faster network technology that will make downloads quicker.
When the new model launches, it will come with Apple’s latest iOS 14 software, while Apple is also expected to launch a new bundle of its subscription products for TV, music and games. Apple is rumoured to have ordered 75 million new phones in anticipation of orders for the latest generation of devices.
In addition to the new iPhone, Apple is gearing up to launch a slew of other devices including a new iPad, Apple Watch, HomePod and over-ear headphones, according to Bloomberg.
The company has faced a turbulent market on its road to a launch day amid delays due to the coronavirus pandemic.
Here is everything we know so far about the iPhone 12.
When will the iPhone 12 be released?
Apple normally launches its premium iPhone range in September, although its iPhone X had a later release date in November. It also released its cheaper iPhone SE in April.
This year, however, Apple has said its iPhones – still the company’s biggest seller – will be delayed by several weeks, which eats into the number of days that shoppers have to buy them before the holidays and could lead to lower sales.
Analysts expect Apple to unveil a 5G iPhone and other updates at an event in October, with products going on sale later that month.
What is happening at today’s launch event?
While the new iPhone won’t be unveiled this month, the company will still announce a range of updates to some of its other key products later this evening.
The virtual ‘Time Flies’ event, which starts at 6pm BST today and can be watched from our live blog, will see Apple update its Watch and iPad Air.
The Apple Watch, likely to be called the Series 6, with features such as a faster processor and a blood oxygen meter. Apple is also readying its first update to the iPad Air since re-launching the line in March 2019. The new model will look similar to the iPad Pro by replacing the home button with an all-screen look. It will use a slower processor and lack some features such as the iPad Pro’s ProMotion screen.
The release of a new iPad and Apple Watches will correspond with the rollout of iOS 14, iPadOS 14 and watchOS 7 software updates this month. The company is also gearing up to announce Apple One services bundles.
Part of Apple’s task Tuesday will be to make the case that products like the Apple Watch help keep customers in Apple’s ecosystem over the longer term – even if they do not buy a flagship iPhone as a holiday gift.
“If sales happen to be softer than usual during the holiday quarter, that doesn’t mean they’re lost just because they’re delayed,” said Ben Bajarin, principal analyst for consumer market intelligence at Creative Strategies.