Most of the email marketers send hundreds of emails daily ignoring the most typical mistakes in writing messages and cleaning mailing lists. Remember that a poorly written email can easily discredit your overall professional look. It can clearly define who you actually are in the business. In this article, we would be talking about some of the most common email marketing mistakes.
- Sending Emails From firstname.lastname@example.org
In case you send a reply from this email address, don’t be surprised if you find your open rate low. Always try sending a message from an account your customers can rely upon. Apart from that try including links to your social media profiles and your contact number so that your customer can easily contact you in case they have any queries or suggestions.
- Never Make Your Emails Complicated
Remember that a message with only one clear CTA (call-to-action) requires less attention from the reader. A recipient either takes an action or leaves the message without any interactions. If you are sending a relevant email, then chances are they are more likely to take action helping you in generating more signups, website visits, and more sales. But, if you are including several offers within one email, it requires more attention from your customer. The more they think, the more stressed they become and the less likely they are to buy from your offer.
- “One Size Fits All”- Approach
Remember the most effective form of marketing is relevance and approach. The one-size-fits-all approach doesn’t fit any longer. Don’t forget to make your message relevant to the reader. In other words, all your messages should be adjusted based on who is reading them. However, through some recent data, only eleven percent of campaigns can be called segmented. Segmentation of messages can either be basic or it can be complex. If you can segment your mailing list properly with the help of different groups and labels, you can easily see better click-through rates and more engagement among customers. In case you want to make your work easier, you can also try using various email marketing software like Mailchimp for sending customized emails to your readers.
- Not Cleaning Your Mailing Lists
In order to increase your email authority and reduce bounce rates, it is recommended to check if an email list is valid using email verification tools or bounce checkers. A bounce checker will help you identify all invalid addresses, accounts that don’t exist, and spam traps. Remember that email marketing is still considered to be the most preferred channel for creating communication with customers and is undoubtedly the best strategy that can outperform any other marketing channels. If you want to get better engagement rates through your digital marketing campaigns, you can always try using professional email marketing software like bounce checkers or automation tools.
These are the most often mistakes marketers make when conducting their email marketing campaigns. The more mistakes you are avoiding, the higher marketing reputation you have which means more sales and other results achieved.