OnePlus co-founder Carl Pei’s new venture, oddly named Nothing, will release a pair of earbuds this year so here’s what we know so far.
In an interview with Bloomberg, Pei said the London-based company (despite Brexit) would release a pair of wireless headphones in the ‘summer’ followed by other devices.
This means we’re only a few months away from the first Nothing product, backed by a $15 million investment from GV, previously known as Google Ventures.
There’s little detail about the headphones other that they will be the popular wireless earbud-style.
Since the original Apple AirPods, the TWS (True Wireless Stereo) market has boomed so Nothing will have to take on not only Apple but a large number of brands including Sony, Bose, Huawei and Samsung.
Pei will also have to compete with his former company, with the OnePlus Buds Z the latest pair. We assume the Nothing earbuds will opt for a similar value-for-money strategy to OnePlus so they could be budget-friendly. As more details emerge, official or leaked, we’ll update this article.
What other Nothing products will there be?
Although Nothing will kick things off with wireless earbuds, it’s not a dedicated audio company. Pei is experienced in the phone market from his years at OnePlus and mobile could well be on the cards but he’s keeping his cards close to his chest for now.
“We’re building an ecosystem of smart devices,” Pei said. “We’ll start with simpler products, wireless earbuds. We’re going to have multiple products throughout the year, not just audio products, and eventually we want to build it so these devices talk to each other.”
A range of ‘smart device’ could mean almost anything these days but it’s a plan that GV finds ‘compelling’, at least.
“We have high confidence that with Carl’s global mindset, the Nothing team will have a meaningful impact on the market for consumer technology,” said Tom Hulme, General Partner at GV.