The first days of May is when Realme celebrates its birthday and the company is now two years old. Back in May 2018, we saw the Realme 1 appear under Oppos wing, with the brand then taking its own way in August with the Realme 2.
A couple of dozen of smartphones and two years later, the brand is the fourth largest smartphone company in India in Q1 2020, and it also made the Top 3 for February.
The good news was shared by Madhav Sheth, CEO of Realme India. In the first quarter of the year, the brand grabbed 14% of the total market share, positioning itself behind the leader Xiaomi, Vivo at second, and Samsung now sliding to third. Realme scored a massive 119% yearly growth and is 2 percentage points ahead of its parent company Oppo. The company also managed to ship 14% of all devices for February – right behind Xiaomi with 32% and Samsung with 17%.
In another tweet, Sheth revealed that the Realme Buds Air carried the brand into the Top 5 in the so-called Hearables category (TWS headphones). The brand was in Top 5 alongside Samsung and behind Apple, JBL, and Noise, while the Buds Air became the second-best-selling TWS headphones in the midrange category.
Interestingly enough, the INR4,999 wireless earphones are in the same category as the Apple AirPods, despite the Cupertino products costing nearly INR15,000.
All these numbers sure look inspiring for Realme, but we expect the whole dynamic of the market to change in Q2. India has been in lockdown since March 25 and in the first three weeks retailers werent allowed to ship smartphones and other non-essential products. This will affect both offline and online sales numbers, but well have more details once the second quarter is over.