It’s just a matter of time before Realme smartphones have a full-fledged U.S. launch. That’s according to Madhav Sheth, Chief Executive Officer of the rising Chinese manufacturer. In a recent interview, Sheth opened up on the company’s growing Western ambitions, including a potential U.S. foray. Which would have to include a more concentrated push toward the premium market segment. Not to be confused with “expensive,” as the CEO is quick to note.

Realme remains adamant the sport of flagship killing is still very much alive in 2020. I.e. that you can still do a high-end, innovative device without a four-digit price tag. Nowhere close to one, in fact. The company’s fast charging tech is an example of such cost-effective innovation, according to Sheth. As to where does one move from that, the CEO points to displays and UIs as two avenues worth exploring. He’s vague on the details, however.

The same can be said of Realme’s interest in 5G technologies; it’s definitely growing, but the actual direction of that trend is unclear. All things considered, it would appear Realme’s U.S. foray, as inevitable as it might be, is still some years away. In the meantime, what’s certain is that Realme doesn’t see itself as just a smartphone brand. TVs, wearables, and other such gadgets are all areas in which the company remains invested.

For Realme smartphones, U.S. launch remains a complex ambition

Of course, the growth of Realme’s Western ambitions doesn’t exactly have the best timing. In fact, it’s hard to imagine a worst time for a Chinese smarthpone company to attempt breaking into the United States. As Huawei, for one, can attest. OnePlus still managed to do it in recent years, but its success is more of an outlier than a rule. And whether it continues is another matter entirely.

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But many Chinese manufacturers continue to dream big. Because no matter what, the U.S. remains to world’s largest market for flagships. Which is the only remaining smartphone category in which there’s significant profit to be made. The fact high-end handset prices continue to rise every year stands in testament to that.

Overall, it’s still unclear how Realme’s infatuation with the U.S. market pans out. The company remains vague on its vision for high-end smartphones, the key to this whole thing. But more competition can hardly be bad news for consumers. Assuming Realme is able to eventually bring its portfolio stateside, naturally. For that to happen, it will need to



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