LOS ANGELES–()–ROKiT, a revolutionary telecommunications company, today introduced its
line of five mobile handsets, including three smartphones, to market. At
an event hosted this morning in downtown Los Angeles, company founders
John Paul DeJoria and Jonathan Kendrick announced that the handsets
would be officially available for purchase online across the U.S.
exclusively at ROKiT.com and Walmart.com starting today.

Unlike any other phone brand, ROKiT is shaking up the mobile landscape
by pairing its phones with vital life services like family telemedicine,
legal counsel, and more. The collection also includes two smartphone
models with the best glasses-free 3D technology on the market and a vast
library of exclusive 2D and 3D live action and animated content. These
unrivaled entertainment and lifestyle packages come packed into premium
mobile handsets available at a fraction of the cost of competitors.

“We started ROKiT with a mission to provide people with well-being and
security, and offer a realistic entry point to top notch technology. It
has been incredible to see our vision realized as people react to the
phones,” said John Paul DeJoria, co-founder of ROKiT. “Not only have
they been blown away by the glasses-free 3D experience on the
smartphones, but they can’t believe just how much they’re getting for
such a reasonable price. It was important to us to be the first phone on
the market with such an extensive life service and entertainment
offering that will surely change lives.”

ROKiT smartphones offer endless entertainment through its ROK
Entertainment platform, which includes access to subscription-based
streaming television, music, and games. Two of ROKiT’s smartphone
models, the ROKiT IO 3D and IO Pro 3D, feature stereoscopic screen
technology meticulously crafted to provide a crisp, vibrant 3D image and
eliminate previous barriers to 3D’s success. To ensure a seamless
experience for users, the phones also enable access to premium,
quality-controlled 3D content at the touch of a button through the
ROKFLiX 3D app, an expansive catalogue of feature films and custom
content created by ROKiT Studios, the company’s 3D and animation studio
in France.

ROKiT’s life-changing bundles are rooted in providing health and
protection for the whole family. ROK Life Services come pre-loaded on
select models in ROKiT’S phone range, kicking off with a year’s free
access to 24/7 telemedicine and discounted pharmaceuticals, with
roadside assistance, family legal services, and accidental death, burial
and cremation, and identity theft insurance available at low-cost
monthly rates.

“At ROKiT we like to say we’re a people-first company, because John Paul
and I firmly believe in building a brand that prioritizes making a
difference in the world over merely selling a product,” said Jonathan
Kendrick, co-founder and chairman of ROKiT. “Today marks a massive
milestone as we connect people with what they need and what they love by
officially selling our phones globally. We have lots more in store and
are eager to continue this momentum from here.”

All five sleek black handsets are unlocked, equipped with the latest
Android features available, and include Dual Sim, WiFi calling,
WhatsApp, Facebook, Bluetooth, FM Radio, and MP3 as standard.

ROKiT’s full line of five mobile devices include:

  • ROKiT One ($34.99) – Classic bar phone
  • ROKiT F-One ($39.99) – Return of the flip phone
  • ROKiT IO Light ($89.99) – Lightweight touchscreen smartphone
  • ROKiT IO 3D ($199.99) – Mostly-loaded 3D smartphone
  • ROKiT IO Pro 3D ($299.99) – Fully-loaded 3D smartphone

ROKiT phones are available to purchase in the U.S. at ROKiT.com and
Walmart.com and will be rolling out to the UK next month via

About ROKiT

ROKiT is a revolutionary telecommunications business that offers
consumers state of the art mobile handsets and wireless connectivity at
an unbeatable value. As part of ROK Brands, ROKiT has been founded by
business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron
Tequila, John Paul Pet) and Jonathan Kendrick (British entrepreneur).
ROKiT’s core innovation is the brand’s unique combination of device and
service offerings brought to market at aggressive, attention-getting
price points. As part of ROKiT’s pledge to provide connection, health,
and security for all, the company has partnered with organizations with
similar values to help further this ideal around the globe. ROKiT is the
official wireless partner of the Los Angeles Chargers, the inaugural
jersey partner for the Houston Rockets, and most recently became the
title partner of the Williams Racing Formula One team. Additional
information can be found at www.rokit.com

About ROK Brands

ROK Brands was founded by seasoned business innovators John Paul DeJoria
and Jonathan Kendrick. The corporation includes ROK Vision, ROK Drinks
(ABK Beer, Real Irish Whiskey, Bogart’s Spirits, among others), ROK
Water, ROK Stars, ROK Books and other brands. Headquartered in the
United Kingdom and Southern California, ROK Brands offers a diverse
portfolio of products that improve the lifestyle of mankind around the
world. Additional information can be found at www.rokbrands.com.


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