Samsung also regained its second spot after losing it to Vivo earlier this year.
Smartphone shipments in India slumped in the first half of 2020, primarily down to the coronavirus pandemic, which resulted in zero smartphone sales in the month of April. According to data from the International Data Corporation (IDC), the market saw a sharp decline of 50.6 percent in the second quarter of 2020.
The report also claimed that Samsung had dethroned Xiaomi as India’s number one mobile phone maker in Q2 2020. Samsung led the way with a 24 percent share in the overall mobile phone market, which includes smartphones and feature phones. However, Xiaomi continued to lead the smartphone market in India with a 29.4-percent market share.
Samsung also managed to retain its second spot on the smartphone ladder, after it had lost it to Vivo in Q4 2019. The South Korean tech giant managed a market share of 26.3 percent with Vivo following in third with a 17.5 percent share. Realme and Oppo followed in third (9.8 percent) and fourth (9.7 percent), respectively.
Navkendar Singh, Research Director, Client Devices & IPDS, IDC India said; “The ongoing supply chain challenges forced the brands to go for direct imports to meet the pent-up demand post-lockdown, especially in June, adding extra cost pressures. Further, this surge in demand is expected to continue throughout the first half of Q3 2020 as well, requiring a steady supply of devices in the market. IDC expects the market to show signs of recovery in the second half of the year, as we approach the festive quarter with the majority of the consumers looking to buy low-end and mid-range devices.”
First Published on Aug 9, 2020 04:54 pm