Thursday, August 11, 2022
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Sony says Xbox’s Call of Duty acquisition could ‘influence users’ console choice,’ Microsoft responds

Sony has responded to Microsoft’s proposed acquisition of Activision Blizzard, providing further insight into the $68.7 billion deal set to bring Call of Duty and other hit video game franchises under the Xbox owner. Sony stated that Microsoft’s ownership of the Call of Duty brand could “influence users’ console choice,” pushing back on the deal first announced in early 2022.

Sony’s latest comments come via filings from Brazil’s Administrative Council for Economic Defense (CADE), detailing various questions surrounding the acquisition and responses from direct competition.

“[Call of Duty] is synonymous with first-person shooter games and essentially defines that category,” Sony told the Brazilian government body, as translated by VGC. “Call of Duty is so popular that it influences users’ choice of console, and its community of loyal users is entrenched enough that even if a competitor had the budget to develop a similar product, it would not be able to rival it.”

Task Force 141 Special Operator Gaz from Call of Duty: Modern Warfare 2 Reveal

(Image credit: Activision)

Call of Duty has been firmly positioned among the biggest names in gaming for over a decade, with annual installments of the first-person shooter franchise regularly topping global sales charts. Sony argues that the influence of the Call of Duty brand, and exhaustive resources provided by Activision, leave rivals unable to compete with the series.


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