Monday, August 15, 2022
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Spotify’s new personal playlist tool tests the limits of music tastes and friendship


Just in time for International Friendship Day, Spotify is adding yet another personalized playlist.

It’s called Friends Mix (opens in new tab) and it’s made by collecting songs from multiple Blend playlists and then throwing them all together in one big mixtape. It’s another way, says Spotify, for people to people discover new tracks.

Recommended songs are thrown into Blends that match the creators’ taste, but may result in people missing out on potential new favorites. The idea is as your Friends Mix grows, you discover new music, then you add those songs to a separate Blend playlist exposing them to other people. By finding new artists, those friends continue to add new songs to your Friends Mix thereby creating an endless loop of music discovery.

Spotify Friends Mix splash image

(Image credit: Spotify)

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