Subaru tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the most impressions across national broadcast and cable TV airings.
The first-place commercial for the week of Jan. 4 shows a woman and her granddaughter on a road trip in a Crosstrek.
An announcer states “97% of Subaru vehicles sold in the last 10 years are still on the road.” The brand currently is offering special financing on select models.
Second place goes to Lexus’ spot for the refreshed ’21 IS. The brand proclaims it’s gone “all-in on the sports sedan.”
Chevrolet owns both the third and fourth place rankings. At No.3 is Chevy’s enduring ad showing how its various models can make the journey of life “just better.”
The fourth-place commercial spotlights the ’21 Silverado Trail Boss, a new model with 2-in. (5-cm) lift, special shocks and dual exhaust that have it “ready to off-road right from the factory.”
Finally, Lincoln’s ad for the Corsair demonstrates that even in the chilliest climates, the CUV is designed to provide warmth and comfort “in the extreme.”
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Interruption Rate: 2.99%
Attention Index: 98
Est. TV Spend: $4,416,289
Interruption Rate: 2.41%
Attention Index: 101
Est. TV Spend: $6,742,601
Interruption Rate: 1.93%
Attention Index: 121
Est. TV Spend: $5,817,039
Interruption Rate: 2.26%
Attention Index: 121
Est. TV Spend: $6,254,685
Interruption Rate: 2.46%
Attention Index: 95
Est. TV Spend: $4,516,335
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions – Total TV ad impressions delivered for the brand or spot.
Interruption Rate – The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend – Amount spent on TV airings for the brand’s spots.