It looks like the iPhone 12 Mini may not be selling as well as hoped or expected. Customers and reviewers alike have been asking Apple for smaller iPhones for years, but according to a supply analyst from JP Morgan, Apple is preparing to stop producing the iPhone 12 Mini due to weak demand.
Now, this doesn’t mean that the iPhone 12 Mini will cease being available for purchase any time soon. The device is still a current-generation phone, and you should expect to be able to buy it at least until the iPhone 13 series is available. Instead, it just means that Apple thinks it has produced enough iPhone 12 Mini units to keep up with future demand.
According to a report from Apple Insider, analyst William Yang says that Apple may discontinue production of the iPhone 12 Mini by the second quarter of this year.
This isn’t the first time we’ve heard whispers of the iPhone 12 Mini not doing so well. According to market research firm Consumer Intelligence Research Partners, the iPhone 12 Mini accounted for only 6% of iPhone sales in October and November. Trusted Apple analyst Ming-Chi Kuo confirmed this, saying that the iPhone 12 Mini has not met expected demand.
We’re actually relatively surprised that the iPhone 12 Mini doesn’t appear to be selling all that well. Not only is the iPhone 12 Mini the solution for people who want a small, easily pocketable device, but it’s also the cheapest iPhone in the iPhone 12 series, making it a great choice for those who want the latest iPhone without having to shell out $1,000 for the iPhone 12 Pro. According to analysts, however, it seems as though the iPhone 12 Pro and iPhone 12 Pro Max have outperformed expectations. Thankfully, there are other small-sized phones.
We’ll have to wait and see exactly what the iPhone 13 series ends up looking like. Apple likely planned the series out long before it announced the iPhone 12, and as a result, we may still see an iPhone 13 Mini. Rumors suggest Apple will launch four models in the iPhone 13 series. However, if the “Mini” iPhone continues to undersell, it’s entirely possible, and even likely, that Apple will eventually stop making them.