Shooting for TikTok usually means that you can shoot for other social media platforms or other applications at the same time. The reason being that the signature feature of the video sharing TikTok app is that videos are shown in an upright format – to suit the way that most people hold their smartphone for most of the time.

But this presents a conundrum for influencers and vloggers who want to maximize the exposure of their videos on multiple platforms. Do you shoot vertically for TikTok – or do you cover more bases by shooting video in the tradition TV-friendly horizontal format?



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