Friday, July 30, 2021

Twitter reveals ‘Super Follow’ paid service, new groups feature, more at Analyst Day event

During an Analyst event today, Twitter revealed at least part of the paid subscription service it’s been working on for some time. It’s called “Super Follow” and will allow users to get exclusive content, deals, and community access to creators for $4.99/month. Other announcements include the testing of a new groups feature, “Safety mode,” company growth goals, and more.

The most interesting announcement today may be the new “Super Follow” feature that will give an opportunity for creators and more the ability to directly monetize their audience on Twitter. It will compete with existing services like Patreon and OnlyFans.

Twitter shared several screenshots of the new feature at its Analyst Day. Perks will include “Supporter badge, Subscriber-only Newletters, Exclusive content, Deals & discounts, Community access.”

The Super Follow subscriptions will go for $4.99/month with the option to “Cancel anytime.”

Noted by The Information’s Alex Heath, one big change beyond the wide-ranging creators, public figures, businesses, and more that would likely use Super Follow is that reporters using the feature to charge for content could significantly impact publications around the world.

The event also gave a sneak peek at a new groups feature that Twitter is going to start testing:

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Spotted by The Verge, Twitter also shared that it is working on a new “Safety mode” that will automatically block and mute accounts that are abusing its rules.

Today included the announcement of some new goals Twitter is looking to hit by 2023. These include the aim to “at least double total annual revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023,” get to “315M or more mDAU in Q4 2023.”

We haven’t heard any concrete details on when Twitter is shooting to launch these new features, but it recently ramped up hiring for what we now know is the Super Follow feature.

Check out more from Twitter’s Analyst Day on its Investor Relations page and this hashtag.

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