Friday, November 26, 2021
Apps

Twitter takes a stab at shopping feature again – Will it click now?



Twitter’s previous efforts at making the platform friendly for business and shopping did not meet with any great success. The microblogging site, which felicitously lends itself to creating opinions and spreading news, hasn’t cracked the online shopping conundrum yet. However, given that social platforms are relying on shopping as a means to monetization, Twitter has little choice. 

Given this situation, Twitter is taking another crack at a new shopping feature on its platform this weekend. In conjunction with Walmart, the microblogging app will be testing a live shopping feature that will allow users to buy products promoted during a real-time video broadcast. 





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