The U.S. and Canada saw an increase in the total number of mobile gamers in each country in 2018, according to a new report done in collaboration with industry-tracking firm The NPD Group and mobile research firm Sensor Tower.
Both countries have a combined 283.1 million mobile users, and 210.9 million of them are mobile gamers. That marks a 5 percent increase over 2017.
“Mobile gaming revenues have continued to grow in the U.S. and Canada, and it now represents the largest segment within the gaming marketplace,” said Mat Piscatella, games industry analyst at The NPD Group, in a summary of the report sent to GamesBeat. “60 percent of Americans and Canadians play mobile games because of the rich library of content available. Mobile games such as Candy Crush Saga, Clash of Clans, Pokémon Go, Roblox, Fortnite, and Slotomania, among many others, are examples of the breadth and depth of engaging experiences available on mobile platforms.”
The report notes that children are more likely to play mobile games on tablets, with 83 percent gaming on those devices (compared to 54 percent of teens and adults). Teens and adults are more likely to play on smartphones, with 92 percent of that demographic gaming that way (compared to 63 percent of children).
Smarthphone gamers usually play about once a day on their devices. Tablet gamers play less consistently, typically using game apps a few times a week.