A total of 20,015 Taycans were delivered throughout the year, nearly equalling the successful 718 Boxster/Cayman sports car, which sold 21,784 units. It was the Cayenne SUV that topped the sales charts, however, with 92,860 units sold, while the 911 accounted for 34,328 sales.
Porsche sold 272,162 units worldwide, with a 4% sales boost across the Asia-Pacific, Africa and Middle East regions helping to offset slumps in Europe and the US.
Skoda recorded a 19.1% global sales drop in 2020 but still sold more than 1,000,000 cars for the seventh year in a row.
A total of 1,004,800 Skoda models were delivered during the year, despite a 39-day shutdown of the brand’s Czech production facilities during the first wave of the pandemic.
Skoda sales were most profoundly impacted in China, its biggest global market, dropping 38.7% to 173,000 units. Despite the drop, Skoda still sold just over 11,000 more vehicles there than in Germany, its second-biggest market.
Like Seat, Skoda recorded strong growth in Turkey (56.3%), plus it gained in Egypt and Russia, but a 16.5% drop across Western Europe to 434,500 sales – and similar declines in Central and Eastern Europe – had a significant impact on the global figures.
The Octavia family car was by far the biggest global seller, selling 257,400 units (a 29.2% year-on-year drop), compared with the second-best-selling Karoq SUV’s 137,200 units (a 10.1% drop).