While the Mi 11 was the star attraction of today’s event, Xiaomi used to opportunity to report it’s progress so far. Last year the company grew to be the 3rd largest smartphone maker in the world (helped by Huawei’s demise, of course).
It is now the #1 brand in 10 markets and in the Top 3 in 36 markets. Xiaomi is the fastest-growing brand in the high-end segment with an impressive 3,639% growth year on year in Q3 2020 (based on Canalys data for the $500+ segment).
Between Q4 2019 and Q3 2020 Xiaomi invested $1.3 billion in research and development. And it’s paying off – 2,143 camera tests that used to take 3-4 days have been fully automated and now just take 1 day.
The Xiaomi Mi 10 Pro sat atop the DxOMark camera ranking for 48 days, the Mi 10 Ultra was on top for nearly two and a half months. The audio lab celebrates success too, the Mi 10 Pro was the best phone in the DxO Audio tests for most of 2020.
Xiaomi has yet more labs – ones that help it develop 5G connectivity, displays, improve phone’s stability and more.
Anyway, the Redmi sub-brand has been doing a stellar job as well. The Redmi Note series especially, which has shipped more than 200 million units around the world. For comparison, that number was just 140 million in November of last year and 100 million in October 2019.