Thursday, May 30, 2024
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Amazon says even its AI can’t stop fake reviews – here’s how to spot them


Amazon has renewed its war on fake reviews by developing new AI-powered tools to help tackle the problem, but the retail giant admits they aren’t enough to solve the issue on their own.

In a new blog post, Dharmesh Mehta, who’s Amazon’s VP of Worldwide Selling Partner Services, writes “we must work together to stop the fake review brokers that are the source of most fake reviews”, calling on “private sector, consumer groups, and governments” to work together to stop the brokers.



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