Apple’s seminal iPhone continues to gain share in the U.S., even as smartphone sales in America declined 10% YoY in January, according to preliminary data from Counterpoint Research’s 2024 U.S. Weekly Sell-through Tracker.
Weak low-end Android sales impacted the overall U.S. market’s growth.
Apple was the best performer among key OEMs but still saw YoY declines.
“Tough times in the volume-driven low end coupled with delayed upgrades in anticipation of new products drove the market lower,” said Senior Analyst Maurice Klaehne…
Apple outperformed most brands with its iPhone continuing to gain share, though its sales were also down low single digits. “We continue to see strong promotions for the iPhone 15 series in postpaid, while there remains significant interest in older models like the iPhone 11 and iPhone 12 among cost-conscious consumers in prepaid. This combination is enabling Apple to maintain stability in a market experiencing double-digit declines,” observed Research Director Jeff Fieldhack, adding, “This is good for share gains and great for the iOS installed base.”
MacDailyNews Take: The cream rises.
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