Tuesday, April 16, 2024

Apple’s 2024 MLS Season Pass kicks off today as Lionel Messi and Inter Miami CF face off against Real Salt Lake

Apple is getting ready to kick off its second year of MLS Season Pass, with the 2024 season about to start. It’s fair to say that it’s starting with a bang as well — the first game will see reigning Leagues Cup champions Inter Miami CF host Real Salt Lake at Chase Stadium with Lionel Messi in tow.

While the game will be a standalone match, it marks the beginning of the second year of Season Pass as part of a 10-year partnership that’s costing Apple a cool $2.5 billion. Apple was also instrumental in the deal that saw Messi make the switch to the MLS last year, a move that saw the eight-time Ballon d’Or become the biggest draw in the league.


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