Monday, June 24, 2024

Apple’s Shenzhen, China retails store opens on April 28

Apple MixC Shenzhen

Apple’s MixC Shenzhen store is its second store in the region, and the company built it with sustainable materials.

The new store opens on April 28 in The MixC shopping mall in Shenzhen’s Luohu area. It follows the launch of fresh Apple Stores in Wuhan, the administrative center of central Hubei province, in 2017 and Changsha, the capital of south-central Hunan province, in 2021.

The new store has a Padang Light stone floor and a wall covered in sustainably and locally sourced Chinese timber veneer to maximize visibility, Apple previewed on Wednesday.

For Chinese customers, Apple MixC Shenzhen also features an Apple Pickup station that combines the most significant aspects of online and in-store buying. Thanks to the designated space, customers may place online orders and pick up their devices conveniently in-store.

Apple MixC Shenzhen is the 55th Apple Store location in the region and the fourth store in the Guangdong province of China. Since Apple Holiday Plaza Shenzhen opened in 2012, Apple has had 22 million visitors in Shenzhen.

The new store has over 150 highly trained retail team members who collectively speak ten languages, including Chinese, Cantonese, English, Japanese, Korean, French, Spanish, Russian, Arabic, and sign language.

“We are very excited to open a beautiful new Apple Store in Shenzhen and deepen our connection with the local community,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open on Friday.”


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