Tuesday, May 21, 2024
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Google Chrome’s latest AI feature could be bad news for bloggers


Google continues to sprinkle AI into its product line with a new feature coming to its Search Generative Experience (SGE), where Google’s Chrome web browser will summarize the articles you’re reading. Currently, SGE already summarizes your search results so you don’t have to scroll forever, but with this new feature, you’ll get a little more help after you’ve clicked the link.

According to a Google blog post announcing the new feature, we won’t see the new feature right away, which Google has named “SGE while browsing”. The generated summary will begin rolling out next week Tuesday as an “early experiment” within the opt-in Search Labs, a program for people to experiment with early Google Search experiences and share feedback. Interestingly, it will be available on mobile before the Chrome browser on desktop, so keep your eyes peeled while you’re Googling on Android or iOS. 

Google generative AI in action

(Image credit: Google)

As you can see, the little pop-up appears as you’re scrolling through a blog page or article, and you’ll be able to see what Google’s tool thinks are the key points of the page. If you click a highlighted point, you’ll be taken down to that paragraph in the article.



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