Tuesday, July 23, 2024

Google’s new generative AI aims to help you get those creative juices following

It’s a big day for Google AI as the tech giant has launched a new image-generation engine aimed at fostering people’s creativity.

The tool is called ImageFX and it runs on Imagen 2,  Google‘s “latest text-to-image model” that Google claims can deliver the company’s “highest-quality images yet.” Like so many other generative AIs before, it generates content by having users enter a command into the text box. What’s unique about the engine is it comes with “Expressive Chips” which are dropdown menus over keywords allowing you to quickly alter content with adjacent ideas. For example, ImageFX gave us a sample prompt of a dress carved out of deadwood complete with foliage. After it made a series of pictures, the AI offered the opportunity to change certain aspects; turning a beautiful forest-inspired dress into an ugly shirt made out of plastic and flowers. 


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