HMD announced its association with Rajasthan Royals as its official smartphone partner during this year’s T20 season. The collaboration will bolster HMD’s position as an innovation-oriented smartphone brand.
“Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead,” Tathagat Jena, head of marketing
The partnership aims to enhance HMD’s brand visibility across the nation whilst celebrating and capturing sporting moments using HMD’s soon-to-be-unveiled technology
“As we embark on this exciting journey with HMD as our official smartphone partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch,” Alok Chitre, chief business officer, Rajasthan Royals, said.
