Chinese technology company Honor on Sunday globally launched its new Magic 6 Pro smartphone.
Honor, sold by Huawei Technologies in November 2020, and now belonging to state-owned Shenzhen Zhixin New Information Technology Co, had until Sunday released its new phone exclusively in China.
The Magic 6 Pro sports a 6.8-inch FHD+ OLED display with a 120 Hz refresh rate. Under the hood, it runs on the Snapdragon 8 Gen 3 chipset, backed by 12GB of RAM and 512GB of storage.
The triple rear camera setup on the back includes a 50MP main camera, another 50MP ultra-wide lens, and a 180MP periscope telephoto sensor with 100X digital zoom capabilities. Plus, a 50MP front camera for selfies and video calls.
Keeping everything running is a 5,600 mAh battery, with support for lightning-fast 100W wired charging and convenient 66W wireless charging.
Out of the box, the Magic 6 Pro will run on MagicOS 8.0, based on Android 14. In Europe, the pricing for the device begins at 1,299 euros.
Tech and telecom companies are releasing new products and features ahead of the annual Mobile World Congress (MWC) in Barcelona set to kick off Monday, hoping the buzz around generative AI will boost business prospects.
Makers of smartphones hope the excitement around AI will help boost a sluggish market for smartphones, though many experts say generative AI may raise legal or ethical concerns.
In 2023, Apple had a 17.3% market share in China, while Honor had 17.1%, according to International Data Corporation.
Honor on Sunday is also launching its new MagicBook Pro 16 laptop, with an AI feature allowing users to move applications like messaging apps between devices, for example from an Android smartphone to a Windows PC, with a single drag.
“We firmly believe in the transformative power of collaborative synergy, especially in the era of AI,” said the company’s CEO George Zhao in a statement.
(With inputs from Reuters)
