Saturday, June 15, 2024

iPhone 16 supercycle to be driven by demand for Apple AI

iPhone 16 sales could be driven by AI demand

Investment firm Wedbush is bullish on Apple AI and its effect on iPhone 16 sales, suggesting it will drive a supercycle going into 2025.

It calls the exclusive AI features coming to iPhone 16 a setup for a renaissance of growth that sparks a massive overdue upgrade cycle into 2025. China’s slowdown will see a turnaround too, with an expectation that June will be the last and lowest negative growth quarter, leading to a positive turn in September.

Apple has hinted at its AI push in 2024, and all eyes are on WWDC, where iOS 18 and the other operating system updates will be revealed. If there’s a time for Apple to go all in on AI, it’s with the operating system releasing alongside iPhone 16, hence investors’ bullishness.


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