Meta is going all out on artificial intelligence, first developing its own version of ChatGPT as well as implementing Instagram’s AI ‘personas’ to appeal to a younger audience. Now, the company has announced a new AI image generation and editing feature during Meta’s Connect event, which will be coming to Instagram soon.
If you’re familiar with OpenAI’s ChatGPT or Google’s Bard, Meta AI will feel very familiar to you. The all-general purpose assistant can help with all sorts of planning and organizational tasks, and will now offer the ability to generate images via the prompt ‘/imagine’.
You’ll also be able to show Meta AI on Instagram a photo you wish to post and ask it to apply a watercolour effect, make the image black and white and so on. Think of the Meta assistant as a more ‘social’ version of ChatGPT, baked right into your social media apps.
Alongside the assistant, the initial roster of 28 AI characters is beginning to roll out across the company’s messaging app. Most of these characters are based on celebrities like Kendall Jenner, Mr. Beast, Paris Hilton and my personal favourite, Snoop Dogg! You can chat with these ‘personas’ directly and finally ask Paris what lipgloss she uses. As you chat with the characters their profile image will animate based on the topic of conversation, which is pretty cool considering chatting with most AI chatbots is kind of… boring, at least from a visual standpoint.
It’s clear that Meta is taking AI integration very seriously, and I love to see it! By integrating its virtual assistant and AI tools into the apps billions of people use every day it’s guaranteed an existing user base, and in my opinion, shows that the company has taken the time to really understand why users would approach their product.
Instead of just unleashing an assistant that will give you recipes and do your homework, it looks like Meta AI is tailored to suit everyday purposes and feels like a really clever way to implement the tool in people’s lives. The assistant is right there in the app if and when you need it, so you don’t have to leave the app to engage with the assistant.
Meta’s huge scale of potential users gives it a good chance of being the AI assistant people will use for the first time and could be the AI assistant people will end up using on a day-to-day basis. No extra app to download or account to make, and no swiping away from your conversation to get to what you need. I think Meta made a smart choice taking its time and has now come out the gate swinging – and I really do think ChatGPT creators OpenAI should be a little bit worried.
