Sunday, July 21, 2024

Meta and Amazon make a deal to put the shopping in your socials

Thanks to a recent update, Facebook and Instagram users are now able to link their profiles to their personal Amazon accounts and do some online shopping on the social media websites.

The update comes as part of an apparent new partnership between Instagram and Facebook parent Meta and Amazon, however, neither company made a formal announcement letting everyone know of the changes. It appears to have been first “leaked” by Maurice Rahmey, co-CEO of Disruptive Digital, who shared his findings on LinkedIn. He states that Meta will utilize information obtained from Amazon to show users products that might interest them. If a user has an Amazon Prime membership, they will receive tailored ads with extra details such as “real-time pricing [plus] shopping estimates.” An Amazon representative told TechCrunch customers will even see specific details about a product and whether or not they’re eligible for Prime benefits.


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