Wednesday, May 22, 2024
windows news

Microsoft wants to run ads in your Start menu on Windows 11

What you need to know

  • Microsoft has began testing showing ads in the Start menu’s “Recommended” area on Windows 11.
  • The ads will consist of “recommended” websites and apps, along with brief descriptions.
  • This change will apply to Windows 11 Home and Pro, but users can turn it off.

In the last six months, Microsoft has ramped up how and where it tries to advertise apps and services to you. The company is already bringing more of MSN to the Windows 10 and Windows 11 lock screen, the Widgets panel is a glorified advertisement board, and the Settings app now wastes no time trying to get you to subscribe to Microsoft 365.

Now, Microsoft is looking to open up advertising in another area of the Windows Shell, specifically, the Windows 11 Start menu’s “Recommended” area, which the company says will now showcase apps and websites it thinks you might be interested in trying out. This change is currently in preview testing, so it may not ship if enough users file feedback about it.

How ads will look in the Start menu. (Image credit: Microsoft)


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