Thursday, May 30, 2024
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Microsoft’s Surface and AI event: A massive blunder and missed opportunity


Yesterday, Microsoft held its special Surface and AI event in New York City, inviting media and influencers worldwide to see them announce big new things on stage. However, most of the announcements made during the event weren’t significant at all. Much of the “announcements” were a rehash of features already announced.

And for the actual new stuff, much of it fell flat. The keynote opened with the announcement that Microsoft’s many Copilots, announced throughout the year, were being rebranded as a single “Copilot.” I’m not kidding. Microsoft invited people worldwide to tell them that Windows Copilot is now just Copilot.

It did get a fancy new logo, but all of the functionality demoed was stuff we already knew Microsoft’s chatbot could do. Features such as controlling system settings and integrating third-party apps were already announced in May. Nothing about the Microsoft Copilot is new from a functional perspective.

Microsoft’s Yusuf Mehdi takes the stage to talk about Copilot in NYC on September 21, 2023. (Image credit: Future)

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