Interestingly, the price hike will go into effect just before the start of the 2024 Summer Olympics in Paris on July 26. Peacock will be offering extensive coverage of the games, complete with live broadcasts, replays, and original commentary. The company could be hoping to take advantage of the increased interest in streaming during the major sports event.
Source: NBC Universal
Unfortunately, Peacock isn’t the only service getting more expensive. Recently, numerous streaming platforms, including giants like Disney Plus and Netflix, have been increasing subscription fees. Others, like Amazon Prime, have introduced ads to their once ad-free service and asked for a fee to remove said ads.